Focusing on developing one key Trigger Habit each month creates a ripple effect. Science shows that developing one small key habit triggers other positive changes in your life. One reason why a Trigger Habit is powerful enough to stimulate other changes, is that it adheres to the science of “small wins.” Focusing on a “small win” or a very small change leads to greater success, rather than trying to “go for it” and pull off a major transformation all at once. The small wins or little moments of daily progress send a signal to your brain that says, “Yay, me! I’m successful!” And that feeling of success makes you want to do it again. “Small Win–Do It Again!”